Stars: Michael Keaton, Laura Dern, Nick Offerman, John Carroll Lynch, Linda Cardellini, Wilbur Fitzgerald, Patrick Wilson.
Director: John Lee Hancock
Screenplay: Robert D. Siegel
I am not the first one to admit that I love McDonald's. From the french fries, to the Big Mac. It reminds me of childhood and it is always there like a good friend, ready to feed you when you feel down, or are in a hurry, or on a road trip up the country. McDonald's is there and I know it will be there for me for the rest of my life—not even my move to vegetarianism has changed my love for this fast food haven.
So as you can see there would not be much that could ever sway me from one of my loves, but this movie has me right on the ledge of jumping. I thought watching a movie that showed how it all started would have me craving a cheeseburger combo with coke for the drink. I thought walking out I would be so amazed by how this little restaurant changed the lives of so many people, changed the food industry forever.
Roy Kroc (Michael Keaton) did that, he changed the world by taking Dick and Mac's (played by Nick Offerman & John Carroll Lynch respectively) little triumph and spread it across the USA. But what this movie really did was make me simply deflate. This is not a success story about how a travelling salesman found an idea and struck gold, this is a story about how a man took away the dignity of these two brothers.
I am not saying that Kroc should not have made McDonald's a household name, though many could argue that he caused the mass obesity epidemic. McDonald's was an idea that had to be shared, it was simply too innovative to let it slumber in the middle of nowhere, but the way he did it is truely depressing. And though this film had many issues that bugged the crap out of me—mainly the continuous use of music on top of every single scene—Hancock was able to present Kroc in the most unflattering light. This movie was not a celebration of how McDonald's was founded but a representation of what capitalist ideals can do to people. It makes McDonald's feel icky, feel like it got to where it deserved to be in the most horrible way possible. And that it what made this movie bearable to watch.